Archive for April, 2009

Apr 21 2009

A Simple Guide to Planning a Successful Trade Show

Published by configurations under Trade Show Exhibits

It is important to methodically plan out your trade show event. Here is a simple guide to planning a successful trade show.

1.Pre-show marketing
2. Exhibit Construction & Graphics
3. Boothmanship
4. Lead Tracking System
5. Final Notes.

1.Pre-show marketing- Attendees come to the show with an agenda and exhibits/companies they want to visit. Improve your results by getting on their list through advertising, direct mail/email or the most effective, phone calls to set up appointments. Booth attendance and quality improve by 33% when you pre-show market.

2.Exhibit Construction & Graphics - Make sure that all of your designs are finalized and approved; allowing for reasonable time to produce. Be sure that your exhibit company is in close contact with you, and set up a time to preview and inspect your trade show booth, or graphics you have with them. Send show orders in time to take advantage of discounts and follow up to make sure they received them.

3.Boothmanship - Train your booth personnel before attending a trade show. Have staff that is friendly, knowledgeable in your product, and has your goal in objectives in mind. Make sure they have specific goals and objective to meet and also have time to research market trends and do some competitive analysis.

4.Lead Tracking System - Determine what system you will use at the show for tracking leads. Some options are electronic badge scanners, imprinters etc. Make sure someone is assigned to rate and follow up the leads. Check the results of the leads to the goals and objectives for the show.

5.Final Notes - About one week before the show make a final review of your checklist. Call your exhibit house and confirm the shipping of your booth and necessary graphic materials. Be sure to give explicit directions to those who are installing and dismantling the booth. Develop a list of names, addresses and phone numbers of all the vendors that will be involved in the show. Most of all, have the team go to the show with a winning attitude.

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