Configurations : Leader in Trade Show Booths & Exhibits

In the world of marketing, we’re always looking for trends and the next clever way to stand apart from the competition.  Though trade show displays are complete customizable, there are plenty of available resources to really take a booth to the next level.  The first way this can be accomplished is by using custom graphics and rich media content.  Custom graphics further distinguish you from the slew of other booths at the convention.  Rich media content, or in other cases multimedia, is interactive and narrows you down to some of the few truly immersive experiences.

Since immersion is going to make an exceptional exhibit, thinking outside of the box is absolutely essential.  Gimmicky props and a helpful booth staff will certainly go a long way, but it’s going to take creativity and ingenuity.  Creating spaces can be very dynamic – consider custom walls and floors to further awe your visiting conference attendees.

Once your exhibit has reached its pinnacle of engagement, implement a strategy for pre and post marketing.  There are many different ways to approach this, and Configurations and meet and discuss with you what they are and which ones can work best for your particular industry.

At Configurations, we are experts at bring out the best of any trade show display.  We also offer booth rentals and completely custom exhibit designs.  Contact us today at 1-888-717-7698.

The Quadro S Pop Up Display may be exactly what you’re looking for when you attend your next trade show or conference.  Here are some interesting facts about this kind of display:

• They can be configured with shadowboxes, shelves, multiple monitors, waterfall brackets, and much more.
• The are about 90 different kit designs in different sizes.
• All models have a lifetime frame warranty.
• For displays in black, silver, or navy, the turnaround time is only 2 days.  For more graphic panels and other colors, the minimum is five days.

The sizes of the display are available in options to suit your needs.  This includes 10′ x 10′,  10′ x 20′, 20′ x 20′. and 40′ x 40′.  There are also great Table Top Quadro S Pop Up Displays to choose from.

When thinking on a budget for a great display, this may be one route you would like to consider. For assistance in Orlando, Miami, Tampa, or Jacksonville with trade show booth design, branding, marketing and more, please call Configurations at 888-717-7698.

Recently, I went to a trade show to support a client of mine at a well-known convention center in Florida. Like most convention centers, the lighting within the building was basic fluorescent lights from the ceiling. This was an issue I noticed for most of the trade show booths at the convention. Since the lighting was so bland, it flooded out the purpose of the booth and made visitors uninterested.

The booths with exciting, bright lighting that supported the brand of the booth were the ones that were visited the most and received the most business. Using special lighting tactics, like up/downward lighting that highlight your product or service, can impact the result of the trade show more than you could imagine.

When creating your next trade show booth design, keep lighting in mind. For assistance in Orlando, Miami, Tampa, or Jacksonville with trade show booth design, branding, marketing and more, please call Configurations at 888-717-7698.

Think of brand awareness as two-dimensional, while brand adoption is three-dimensional. Brand awareness may be a single visual plane, a catchy jingle, or an eye-grabbing logo. But brand adoption attempts to engage every part of your peripheral. Brand adoption may present itself initially as seeming overwhelming, so a strategy for executing it properly is important. The three main ways of promoting effective brand adoption are programs, environments, and immersive interactions.

• Programs are created to enhance the performance tools of promoting brand adoption

• Environments are capable of making participants feel like they’ve been removed from their normal surroundings and are now in an exclusive, unique setting.

• Immersive interaction enables visitors to not only experience your brand visually and audibly, but physically and even emotionally.

Brand adoption achieves an environmental impact by refraining from creating a space that has walls or any apparent confinements. The environment is seamless and makes the surroundings appear natural and inviting. In our last part, we will discuss some strategies for beginning to practice efficient brand adoption.

We will be discussing in this two-part blog why focusing on brand adoption is more effective than brand awareness. To begin, brand awareness has typically meant how much an average consumer knows your product and how they identify with it. It can encompass a consumer’s ability to recall the company logo, slogan, packaging, use, and basically anything that involves concrete perception and cognitive processing. While it is apparent that companies would love for consumers to have the ability to recall and recognize their products, it isn’t quite enough for building relationships and integrating the necessity of these products into the lives of others. Brand adoption deals more with the immersion and long-term acceptance of a product and the company that offers it.

Brand adoption can be often times difficult to describe because there isn’t exactly a universally accepted concept of “branding” itself. Many different companies would argue that branding can mean many different things, mostly concerning the topic of identity. Branding can commonly refer to the means of associating yourself with a product, service, or company. Brand adoption comes into play when traditional means of branding aren’t effective enough to bring in consumers that regularly purchase from your company. Brand adoption is imperative for building a customer base that remains with you for the long run.

There are many different ways to promote brand adoption that oppose the norms of brand awareness. Brand awareness includes conventional visions, values, means of communication, and responsiveness to customers. As we will see in the next installment, brand adoption works so well because of its groundbreaking approach to finding channels for the brand.

When your company is representing themselves at a trade show, a quality trade show display is the most important marketing asset you’ll have in your possession.  Anyone could argue they would want a display that attracts and intrigues as many trade show attendees as possible.  Many would want a display to be boisterous, flashy, riveting, and edgy.  But how much is too much?  This dilemma typically happens when considering how interactive your trade display should be.  Multi-media projections, computer presentations, motion-sensing games, and interactive wall and floor displays can all be integrated into trade show displays.  Finding a balance between “form and function” is the goal for a successful interactive display.

A well-executed interactive display will have no problem drawing potential clients to your brand.  The challenge is being able to send the message about your company’s image, what it does, and why it can work for your prospect.  How can your message be seamlessly drawn into the technologically-savvy sophistication of your display?  Also, you don’t want your prospect hopelessly immersed in your display.  Networking is still your primary tool to securing a client from the trade show.

Once your displays are constructed in a manner that conveys your company culture while making a memorable impact, we can analyze the cons of having an interactive display.  For technology companies, it gives them a chance to flaunt their advancements firsthand and awe and wow the attendees of the trade show.  In addition,  a great interactive display will keep visitors engaged at your location longer, and possibility dissuading them from exploring too many other competitors at the trade show.

Having a great interactive display for your trade show can give you the edge over your competition in Orlando, Miami, Tampa, or Jacksonville. Contact us today at 407-788-3070 to learn how we can provide this service to you.

If you’re at a trade show, and many of the displays are as stunning as yours, one technique that can give you the edge is having giveaways.  Giving away promotional items peaks attendee interest, keeps attendees frequenting your display, and carries your brand image beyond the trade show.  With the following creative methods and tips, you can get the most out of your trade show presence by increasing your prospect pool by up to 50%.

To start, a contest will most likely draw many trade show denizens to your display.  Nearly every human being loves the chance to win something for free, and holding an event such as this will instantly increase brand recognition.  Creating a tasteful theme is important for the contest, and the prize should definitely have something to do with your company, if not be a prize your company creates.  Participants are going to be less likely to identify with your water ski company if your giveaway is a season ticket to a basketball team. Holding a contest also provides the means of drawing clients outside the trade show; you can post flyers and posters in the proximity to the trade show to advertise event.

Another route you can take with giveaways is to distribute more low-ticket items emblazoned with your company logo. Items such as pens, USB sticks, and tote bags are great gifts to send your company image beyond the confines of the trade show.  Unruly coffee-nuts will reaffirm their awareness of your company every time they ingest another cup of joe from the mug you gave them.  These possessions will find their way into homes and offices, and it is important to brand these items in a way that reflects the way your company conducts business. One suggestion for further making use out of these items is seeing them as individual windows of opportunity.  Instead of having giveaways lying around on your table, you can hand them out to attendees and use them as an opportunity to speak with them.

There is literally an infinite amount of ways you can benefit from creatively utilizing giveaways and prizes.  Learn more about how you can use them to complement your display in Orlando, Miami, Tampa, or Jacksonville. Contact us today at 407-788-3070.

When all is said and done on the trade show floor, ultimately it all boils down to face-to-face interaction with the show audience. Proper preparation can help to improve your odds and make the show a resounding success. Boothmanship is both a science and an art. Where else, other than in a small retail setting, does the buyer come to the seller? The fast pace at a trade show requires a systematic approach in order to effectively attract, engage and create a bond within a very short period with your competition only a short distance away. Here are a couple of tips for Effective Boothmanship.

- Choose Staffers who are:
- matched to the audience and type of interaction required
- people oriented
- enthusiastic
- well-versed in product knowledge
- keen listeners
- empathetic to their visitors situations
- Set guidelines for engaging prospects:
- prepare 3-6 questions for engaging prospects
- be friendly and non threatening
- build a rapport
- ask open ended questions
- ask questions that will reveal their level of interest
- gather information in the form of conversation not interrogation

Make sure the interaction and conversation is memorable and conveys the essence of your brand and not just the information about the product. Remember people buy from people and brands they relate to and like. Make it personal.