Configurations : Leader in Trade Show Booths & Exhibits

When all is said and done on the trade show floor, ultimately it all boils down to face-to-face interaction with the show audience. Proper preparation can help to improve your odds and make the show a resounding success. Boothmanship is both a science and an art. Where else, other than in a small retail setting, does the buyer come to the seller? The fast pace at a trade show requires a systematic approach in order to effectively attract, engage and create a bond within a very short period with your competition only a short distance away. Here are a couple of tips for Effective Boothmanship.

- Choose Staffers who are:
- matched to the audience and type of interaction required
- people oriented
- enthusiastic
- well-versed in product knowledge
- keen listeners
- empathetic to their visitors situations
- Set guidelines for engaging prospects:
- prepare 3-6 questions for engaging prospects
- be friendly and non threatening
- build a rapport
- ask open ended questions
- ask questions that will reveal their level of interest
- gather information in the form of conversation not interrogation

Make sure the interaction and conversation is memorable and conveys the essence of your brand and not just the information about the product. Remember people buy from people and brands they relate to and like. Make it personal.