Configurations : Leader in Trade Show Booths & Exhibits

In the present economic conditions the strategy should focus on ways to increase the efficiency of reaching clients and prospects. One should also consider new markets. Data has proven that face to face marketing is one of the most effective methods to create as well as maintain relationships. Research has also proved that trade shows and special events are the most efficient ways to reach many clients and prospects in a short time. Trade shows are also the most efficient ways for buyers to connect with suppliers. Here are five steps to making the most of this unique medium.

1. Target the customer/prospect with the best opportunity to get business.

2. Pre-show market and see who on the target list will be attending the show. Research also what their objectives for attending the shows are.

3. Match where possible the exhibit’s message to appeal and communicate to the needs and hot buttons of the audience.

4. Pre-set where possible meetings with the customers\prospects to address their primary concerns and needs.

5. Make sure that the right personnel and presentations are planned and rehearsed to create the best possible experience and communication with the audience that will create a relationship.

6. Make sure that all communication and primary and secondary needs of each prospect is properly documented for relevant and powerful follow up.

Remember, the audience also had a chance to visit your competitors. This is a great opportunity to differentiate and establish you as the leader in their choices of providers. Contact us today 888-717-7698.

It is important to methodically plan out your trade show event. Here is a simple guide to planning a successful trade show.

1.Pre-show marketing
2. Exhibit Construction & Graphics
3. Boothmanship
4. Lead Tracking System
5. Final Notes.

1.Pre-show marketing- Attendees come to the show with an agenda and exhibits/companies they want to visit. Improve your results by getting on their list through advertising, direct mail/email or the most effective, phone calls to set up appointments. Booth attendance and quality improve by 33% when you pre-show market.

2.Exhibit Construction & Graphics - Make sure that all of your designs are finalized and approved; allowing for reasonable time to produce. Be sure that your exhibit company is in close contact with you, and set up a time to preview and inspect your trade show booth, or graphics you have with them. Send show orders in time to take advantage of discounts and follow up to make sure they received them.

3.Boothmanship - Train your booth personnel before attending a trade show. Have staff that is friendly, knowledgeable in your product, and has your goal in objectives in mind. Make sure they have specific goals and objective to meet and also have time to research market trends and do some competitive analysis.

4.Lead Tracking System - Determine what system you will use at the show for tracking leads. Some options are electronic badge scanners, imprinters etc. Make sure someone is assigned to rate and follow up the leads. Check the results of the leads to the goals and objectives for the show.

5.Final Notes - About one week before the show make a final review of your checklist. Call your exhibit house and confirm the shipping of your booth and necessary graphic materials. Be sure to give explicit directions to those who are installing and dismantling the booth. Develop a list of names, addresses and phone numbers of all the vendors that will be involved in the show. Most of all, have the team go to the show with a winning attitude.

In today’s market conditions or really at any time using the right methods to connect with your target market efficiently should be a priority. Trade shows have consistently proven to be the most cost effective means to get good face time and personal presentations in the global market.

Just because show attendance is down does not mean that buying power is down. It is quite the contrary. Companies are sending fewer people to shows but with an expanded agenda to accomplish, while being at the show. This requires a strategic approach to win and not just a cost slashing and lowering the sites reaction.

Here are tips on how to win big in present conditions:
~Create a winning strategy and attitude among your team

~Develop and execute a pre-show campaign

~Set appointments beforehand so you are on the priority agenda for your customer or prospect

~Make sure that your presentations are interactive and relevant to help the prospect understand and retain the information. Most importantly what makes you different from the competition

~Have a fool proof follow up  process to stay in front of mind by referring to the items that were of greatest interest to them during the interaction at the show

~Make the process warm and personal

~Make all the interactions with the prospect be upbeat, confidence building and from the heart.

~Do not over contact or in any way portray a desperate need for their business.

Companies who are strategic and innovative have always grabbed market share in times like now. It is a great time to establish and start the next growth phase of your company. Align yourself with a partner who is more than a trade show exhibit builder but a proven marketing agency in trade shows and events who has the knowledge and experience of giving you the edge.