Configurations : Leader in Trade Show Booths & Exhibits

Through the art of creative integration, modular trade show displays allow you to create a unique look for your trade show exhibit in Orlando. Modular displays are great if you want to present a sophisticated look at your trade show. Modular displays are different from the standard pop up displays that you see many companies use and are sure to get you noticed at your next trade show.

Modular exhibits are one of the most flexible and easily transportable types of exhibits. Modular trade show exhibits combine the portability, ease of setup, and modularity of a panel display with the look and feel of a high end custom-made trade show booth. Modular displays can be custom designed to convey your branding message and give your customers the brand experience they are looking for. Even though modular displays are usually lightweight, they are all designed to be strong and durable.

There are a wide range of benefits in choosing a modular display for your next Orlando trade show exhibit:

• Modular displays can be quickly and easily adapted to any space.
• Modular trade show exhibits are very cost effective.
• Modular displays can be custom-designed to fit any style or brand message that your company wishes to convey.
• Modular exhibits can be fully integrated with any type of media including video, sound, lighting, etc.
• Modular displays are lightweight and can be easily transported to and from the trade show.

At Configurations in Orlando, we are experts at creating all types of trade show displays including modular displays, tabletop displays, portable booths, hybrid exhibits, and completely custom-designed trade show exhibits.  We specialize in branding techniques and trade show marketing tools in Orlando. Contact us today at 1-888-717-7698.

Is your company attending a lot of trade shows but not realizing any return on your investment? Is top management questioning the benefits of having your company participate in these trade shows? If so, you may need to take a step back and ask yourself (and your company) some fundamental questions about your tradeshow strategy.

First, ask yourself “what is the purpose of attending these trade shows?” Our experience in the trade show industry has shown us that most companies attend trade shows out of habit or as a shotgun approach, rather than using a specific and targeted trade show strategy. When the purpose of attending trade shows is not integrated into the overall marketing, sales, and profit goals of the company, attending trade shows can be ineffective and a waste of company resources.

Then ask, “Who is your target audience?” Your target audience should be the people that you expose your brand to at the trade shows you attend. Check the audience demographics at the various trade shows your company attends to make sure that you are exposing your company to the right people, your target audience.

“What is the message that you want to convey to your target audience and how are you communicating this message?” People today are bombarded with an overload of information from a variety of channels. This makes attracting and keeping the attention of your target audience more challenging. Therefore, the audience needs to experience your brand through an interaction that engages their senses. The audience needs to connect with and retain the essence of the brand so that they can become a customer. Your audience needs to know and understand your competitive advantages so they feel good about associating themselves with your brand and making a purchase.

Lastly, come up with a targeted and purposeful trade show strategy and implement it. Do not use your trade shows as isolated events for showing off your company or for a sales getaway. Integrate trade shows into the marketing and PR efforts. Then, create measurable Return on Investment metrics that relate to expected revenue generation from the trade shows. This way, upper management can see and measure the results from participating in these trade shows and measure their effectiveness.

At Configurations in Orlando, we are experts at creating all types of trade show displays. Configurations knows how to connect your customers with your brand so that they will remember your brand long after they see the trade show exhibit in Orlando. We specialize in branding techniques and trade show marketing tools in Orlando. We also offer booth rentals and completely custom exhibit designs. Contact us today at 1-888-717-7698.

If your company is a continuous participant at trade shows and conferences, it may be wise to actually have more than one exhibit available for the sole reason of logistics.  It may seem like a good idea to purchase one great engaging, interactive exhibit to showcase your products or services, but it may prove difficult to constantly transport it all over the country.  Here are a few things you should consider if you’re on the road a large portion of the year with your exhibit:

• Have you ever had a stressful situation transporting your exhibit between conferences only a day or two apart?
• Has it proven costly to transport your exhibit a far distance in a short period of time?
• Can you safely say that some events are more important than others?

If you can relate, you may want to consider purchasing more exhibits that aren’t as elaborate while being easy to transport.  Some of the exhibits include pop-up and table displays.  The cost savings you will incur from shipping smaller, more compact exhibits to the far reaches of the world will eventually cover their initial outlay.

At Configurations, we are experts at creating any kind of trade show display.  We also offer booth rentals and completely custom exhibit designs.  Contact us today at 1-888-717-7698.

In the world of marketing, we’re always looking for trends and the next clever way to stand apart from the competition.  Though trade show displays are complete customizable, there are plenty of available resources to really take a booth to the next level.  The first way this can be accomplished is by using custom graphics and rich media content.  Custom graphics further distinguish you from the slew of other booths at the convention.  Rich media content, or in other cases multimedia, is interactive and narrows you down to some of the few truly immersive experiences.

Since immersion is going to make an exceptional exhibit, thinking outside of the box is absolutely essential.  Gimmicky props and a helpful booth staff will certainly go a long way, but it’s going to take creativity and ingenuity.  Creating spaces can be very dynamic – consider custom walls and floors to further awe your visiting conference attendees.

Once your exhibit has reached its pinnacle of engagement, implement a strategy for pre and post marketing.  There are many different ways to approach this, and Configurations and meet and discuss with you what they are and which ones can work best for your particular industry.

At Configurations, we are experts at bring out the best of any trade show display.  We also offer booth rentals and completely custom exhibit designs.  Contact us today at 1-888-717-7698.

The Quadro S Pop Up Display may be exactly what you’re looking for when you attend your next trade show or conference.  Here are some interesting facts about this kind of display:

• They can be configured with shadowboxes, shelves, multiple monitors, waterfall brackets, and much more.
• The are about 90 different kit designs in different sizes.
• All models have a lifetime frame warranty.
• For displays in black, silver, or navy, the turnaround time is only 2 days.  For more graphic panels and other colors, the minimum is five days.

The sizes of the display are available in options to suit your needs.  This includes 10′ x 10′,  10′ x 20′, 20′ x 20′. and 40′ x 40′.  There are also great Table Top Quadro S Pop Up Displays to choose from.

When thinking on a budget for a great display, this may be one route you would like to consider. For assistance in Orlando, Miami, Tampa, or Jacksonville with trade show booth design, branding, marketing and more, please call Configurations at 888-717-7698.

With E3 2011 that just passed by, some of the most dynamic and creative trade show displays of the year were featured.  Many of them were completely interactive and immersive.

Here is an example of one of them:

As you can see in this picture, the participants are completely involved in what is being featured-in this case, the product is “Dance Central 2″.  Often times with technology conferences, it is easy for people to be able to take part in your product by actual testing the product right there are the display.

Trade show displays can be tricky at certain conferences.  One might think it might be difficult to engage participants at a dentists’ conference, or perhaps something generally mundane like a cement trade show.  At Configurations, we’re not afraid to dream big!  We see these as opportunities to stand out in the crowd and emotionally grasp our visitors no matter how uninteresting the event may seem.

If you’re interested in seeing how Configurations can do this for you, contact us today at 1-888-717-7698.

Trade show booths come in all different shapes and sizes depending upon the needs of your company/industry in Florida. Some of these different types of booths include Tabletop Displays, Pop Up Booths, Modular Exhibits, Hybrid Exhibits, and Custom Exhibits. With our experience in experiential marketing, we know that each company has a different idea of how it would like to be portrayed. With that in mind, each company requires special attention to attract their desired potential clients. When in the planning process for trade booth design, we try to incorporate the best design elements to make your booth stand out as much as possible, including the following:

* Custom Graphics
* Rich Media Content
* Interactive Floors & Walls

Also, in an effort to assist in your marketing plan, Configurations helps in Pre and Post Show Marketing and Boothmanship Training – very important aspects that will help your company stand out during a small or large-scale conference.

Remember, it takes more than a trade show booth to create success at trade shows. By choosing Configurations you have partnered with a proven leader to help create, build, brand and market your company in Orlando, Jacksonville, Miami, or Tampa through trade shows and special events. Call 888-717-7698 to speak to a specialist and learn more information by visiting the Configurations website here.

Recently, I went to a trade show to support a client of mine at a well-known convention center in Florida. Like most convention centers, the lighting within the building was basic fluorescent lights from the ceiling. This was an issue I noticed for most of the trade show booths at the convention. Since the lighting was so bland, it flooded out the purpose of the booth and made visitors uninterested.

The booths with exciting, bright lighting that supported the brand of the booth were the ones that were visited the most and received the most business. Using special lighting tactics, like up/downward lighting that highlight your product or service, can impact the result of the trade show more than you could imagine.

When creating your next trade show booth design, keep lighting in mind. For assistance in Orlando, Miami, Tampa, or Jacksonville with trade show booth design, branding, marketing and more, please call Configurations at 888-717-7698.

If you’re planning on attending a trade show in Florida and don’t have the available manpower to haul a large display, transport it, and set it up, a pop up trade show display may be a good option for you. Pop up displays are generally lightweight, easy to transport, and can be set up by only one person, in as little as 15 minutes! While you might be thinking that this type of display may not have the accommodations that a typical display could have, a pop up display can actually provide many of the same benefits. They can support shelving, LCD panel monitoring, multiple racks, and areas for graphical imagery.

Some features of a pop-up display include:

• Fabric graphics

• Fabric bannerstand

• Fabric based counter

• Easy Set-Up Lighting

• Tables and Chairs

• Sintra Graphics

Having a creative pop-up display can be the hit you need for your business at the next trade show in Orlando, Miami, Tampa, or Jacksonville. Contact us today at 407-788-3070 to learn how we can provide this service to you.

When your company is representing themselves at a trade show, a quality trade show display is the most important marketing asset you’ll have in your possession.  Anyone could argue they would want a display that attracts and intrigues as many trade show attendees as possible.  Many would want a display to be boisterous, flashy, riveting, and edgy.  But how much is too much?  This dilemma typically happens when considering how interactive your trade display should be.  Multi-media projections, computer presentations, motion-sensing games, and interactive wall and floor displays can all be integrated into trade show displays.  Finding a balance between “form and function” is the goal for a successful interactive display.

A well-executed interactive display will have no problem drawing potential clients to your brand.  The challenge is being able to send the message about your company’s image, what it does, and why it can work for your prospect.  How can your message be seamlessly drawn into the technologically-savvy sophistication of your display?  Also, you don’t want your prospect hopelessly immersed in your display.  Networking is still your primary tool to securing a client from the trade show.

Once your displays are constructed in a manner that conveys your company culture while making a memorable impact, we can analyze the cons of having an interactive display.  For technology companies, it gives them a chance to flaunt their advancements firsthand and awe and wow the attendees of the trade show.  In addition,  a great interactive display will keep visitors engaged at your location longer, and possibility dissuading them from exploring too many other competitors at the trade show.

Having a great interactive display for your trade show can give you the edge over your competition in Orlando, Miami, Tampa, or Jacksonville. Contact us today at 407-788-3070 to learn how we can provide this service to you.